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Business investor is key to success for any crowdfunding campaign. While investors for startups have a decent idea of the campaign and venture's product, the interest in the idea starts waning after some time. The key reasons for this could be lag in investment outcomes, investor not seeing enough long-term potential or not enough trust in the ability of the entrepreneur to manage the expected equity returns as envisioned by the investor. So what do smart entrepreneurs do to manage relevant long-term investor interest in funding for startup business.One of the top ways is to make investors the champions for the venture's products. If investors really feel excited about the startup idea, they would become the advocates of the product to make sure that they spread positive word of mouth which could go a long way in making the product concept and its benefit go viral. Crowdfunding startups also need to ensure that they engage investors across multiple interaction points and channels, the key among them being the fundraising platform itself. Startups these days are opening up their products to users and potential investors in such a way that engages them to provide personal experiences and instances, which will excite new investors to join in and execute the change propagated by the startup's products. Such creative exercises also encourage investors to become product evangelists thereby keeping them invested for a longer term.
ANGLEPaisa is one of the top crowdfunding websites in India which helps startups create and manage custom campaigns based on investor's interest and also helps them execute relevant changes to the campaign to maintain affinity with the idea and product. Startup funding as a concept can only flourish with sustained investor interest and it is crucial that new business ventures not only plan for it but also make sure that they help entrepreneurs sustain this long-term commitment to their product.
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